The subversiveness of “it’s”|Shop Talk

It’s not that difficult, but its misuse is certainly grating.

Matthew Barlow

Spelling errors and stupid mistakes really bug me.  They bug me in student papers, but they bug me more in venues where the author/designer should know better.  When I lived in Montreal all those years, English translations of official documents (like from the Gouvernement du Québec and the Ville de Montréal) were riddled with typos, grammatical errors, and spelling mistakes.  The same could be said of advertising around the city.  Lately, I’ve noticed faulty grammar, typos, and dodgy spelling on the websites of the likes of TSN and ESPN.  Fine, you say, what else can you expect from dumb jocks.  But the same errors are popping up on the websites of The Globe & Mail, the Boston Globe, The New York Times, The Guardian, and so on.  In particular, “it’s.”  “It’s” is the contraction of “it is.”  It is NOT the possessive of “it.”  The possessive…

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